WEB DESIGN 2
Strategic Brief
Project Definition
Full House Café is my client for this Web design II project. First and foremost, we need to study their existing website and its target audience to propose a new concept towards enhancing the interface of the existing web design. Besides, we need to simplify and propose better site navigation.
In this project, the main thing is to redesign the original website. The original art style of the site will not changed but more elements will be inserted to make the site more interesting and the interactive of the website will be improve to make the site more user friendly.
Current Site's Analysis & Goals
In this site is lacking of information. But after having an interview with the assistant manager of the Full House Café, I get know that, actually the Full House Café official website is actually in the process of improving. Some of the features in this site may be is not yet completed. There are a few broken link and some of image linkage problem. Arrangement of the site or site map is not ideal, it may confuse the audience. Besides that, there are no page indicators.
Web area that looks for improvement:
-Make the interface design of the site more interesting and more fun.
-Add more information and event photo to make attract more visitors.
-Make the four themes character in the site interface more outstanding.
-Updated the location of the three branches.
Client's Analysis
Background
According to my research, Full House Café is a very popular concept restaurant in Malaysia. It has 3 branches in Malaysia and it founded by Mr. Adam Swee, 27 years old.
The cooperate color or themes color is white and the concept is about “Home” with the four main themes character. Every character name is start with alphabet “T”, even their one and only pet also have a name start with alphabet “T”. Four of them have a name called Petit Four.
The Full House Café is not only a café, it also a lifestyle store that selling the guys and girl trend and fashion with their own branding, souvenirs and latest product imported from Korea, Japan, china.
Besides, the Full House Café is a open café, people can just take photo anywhere inside the café, Beside, they can just try out the fashion product and have a snapshoot, it is totally different from others lifestyle shop that strictly not allow visitor to have a snapshoot with their product.
Full house also provides event management services to help you put together the most happening, most talked-about party in town!
Full house Lifestyle Store & Cafe is a truly novel experience, serving visitors from all walks of life senses and palate of pleasing to their eyes.
Unique selling point
-The concept of “Home”.
-Interior design of the restaurant. The restaurant is form by the garden, living room, kitchen, VIP room, bathroom and etc.
-The freedom of snapshoot inside the café and their lifestyle store.
Position & Cultural value
-Full house café is a modern concept restaurant but it brings and conveys the message of home sweet home via their concept.
Short & Long-term Site Goals
Short
-Keep update more new information about the café.
Long
-Helpdesk zone for their customer.
-Run some event activity, special promotion.
Target Audience
The target audience is youths, teenagers, and young adults. Most of them are student, office workers.
